Yesterday at 2:00 PM Uber began operations in Portland with the official blessing of city government. This ends what had been a somewhat contentious battle between Uber and city council. This all started back in December when Uber tried to force their way into Portland against existing city codes. At the time, Portland’s city code was very protective over the traditional taxi system. That system made it nearly impossible for new cab companies to get up and running let alone a ridesharing company such as Uber. City leaders did not take kindly to Uber operating in Portland and began fining drivers. Uber and the City called a truce whereby Uber would suspend operations and give Portland time to revamp their taxi rules to permit ridesharing companies to operate legally in Portland. Those rules were finally put in place this week. Technically, the resolution passed by city council only allows operations for a 120 day trial period. However, I have a hard time seeing this going away in 4 months. So stay tuned.